How to create a successful blog?

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Personally, rather than using a predefined scheme, I rely on a sort of mental model through which I organize the structure of my articles. It is a basic outline: introduction, development, conclusion .

In addition to this, I recommend following some very specific precautions, which I borrowed from storytelling. Imagine for example the fairy tale of Cinderella : an initial situation is described, which at a certain point is called into question by the occurrence of a problem. From there, the actual development of the story begins.

When you feel like you're suffering from norway phone number writer's block , that is, you've set out to tackle a topic but when you have to start writing you don't know how to develop the speech, you can overcome the moment of difficulty by following this simple scheme:

Start the first paragraph by defining the topic you will be discussing (what it is). It is very important to start directly and decisively, condensing into a few sentences what the topic you will be discussing is.

Identify a problem.

Propose a solution.

Example:

Topic: Email Congestion

in the first paragraph i define what e-mail is

I find a problem caused by this tool: mailbox congestion

I suggest how to solve the problem

The full interview with Riccardo Esposito on How to create a successful blog can be found on the SEMrush YouTube channel :

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Do you have any other questions about blogging that you would like to ask Riccardo Esposito?
Write your questions in the comments and maybe they will become the topic of our next video interview on how to make a blog!