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Which businesses need to calculate customer LTV? The short answer is that calculating the lifetime value of a customer is important for all niches. By focusing on specific numbers rather than assumptions, you can more effectively plan your marketing activities and allocate your budget between them. However, there are several examples of businesses for which LTV is a key metric. Namely: E-commerce: For example, online stores can determine how many times a customer returns to make a purchase.

Subscription businesses - certain tasks, azerbaijan telegram online publications. In this case, calculations will help to estimate the period during which the client will pay for the service. Insurance companies, banking and financial services: in this niche, you can predict how many years a client will use the company's services. Mobile app developers can estimate both the term of use of the program and the potential profit through in-app purchases.

In the hotel and restaurant industry, the metric is used to assess the long-term benefit of each guest. In this case, they analyze the number of repeat bookings, orders of additional services (for example, dinner in the hotel restaurant or spa services), and the use of loyalty programs by the guest. LTV formula and calculation example It is important to note that LTV can be calculated in different ways depending on the company's business goals.