Essential services in the Marketing Mix of intangible products

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Did you know that services play a key role in the marketing mix of intangible products? Although often overlooked, services are essential to the success of these products. In this article, we will explore how services complement and enhance intangible products, and how they can influence customer perception.

When we think of products, we usually imagine something tangible, such as a car or a phone. However, there are many products that cannot be touched, such as insurance, consulting services, or subscriptions to digital platforms. These lebanon phone number intangible products rely heavily on associated services to deliver value to customers.

An interesting fact is that, according to a study by Harvard University, 70% of purchasing decisions are based on service quality. This demonstrates the importance of services in the marketing mix of intangible products. Customers are not only looking for a quality product, but also a satisfactory service experience.

How can services improve customer perception of an intangible product? What are the most effective strategies for incorporating services into the marketing mix? In this article, we'll explore these questions and more to help you understand the crucial role of services in the success of intangible products.


Introduction: Discover how services play a key role in marketing intangible products
In the world of marketing, it’s not all about selling physical products. There’s a growing market for intangible products, such as services and experiences, that also require effective marketing strategies. Have you ever wondered how these products are promoted without a tangible physical presence? Read on to find out how services play a key role in intangible product marketing!

1. The importance of services
Services are an essential part of our daily lives. From going to a restaurant to taking out insurance, we are constantly interacting with companies that offer services. But how do you promote these services in an increasingly competitive market? This is where services marketing comes into play.

Service marketing focuses on promoting and selling experiences and outcomes, rather than physical products. It involves communicating the benefits and value that a service can offer to customers. By highlighting the unique features and tangible outcomes that can be achieved, a perceived value is created that drives customers to choose one service over another.