The understanding and grasp of the difficulty of intervening

[sabarina38]

In consumer purchases and decision-making. If we do not understand this level, it is difficult for us to understand the role change of consumers when they buy. The premise of solving the problem correctly is to correctly define the problem. Information collector, purchase decision maker, buyer, user, evaluator, and disposer are the classic definitions of consumer roles in consumer behavior. Adding decision-making and purchase variables makes it easier to understand the relationship between roles and purchases. In addition, from the perspective of Internet platforms and traffic, the roles of consumers are divided into communication roles, traffic roles, and payment roles.



When faced with a consumption decision, we are often eager to close the deal (traffic advertising), causing marketing to focus only on purchasing behavior and ignore the purchasing role. This approach can korea whatsapp number data indeed sell goods, but it only goes so far (the role is single and brand awareness cannot be formed). Brand No. 1 : How to use USP and write advertising slogans For this reason, precisely because of the singleness of information (traffic) and the lack of consumer roles, it is impossible to cover a broad population, let alone the effect of screen-sweeping. The research on consumer roles includes not only the logic of buying and selling, but also the logic of communication and detonation. Information collector, purchase decision maker, buyer, user, evaluator, disposer, communication role, traffic role, and payment role.




Reaching out to only one consumer role is a blind spot. The definition and analysis of consumer purchasing roles is the big issue that we need to spend some time thinking about. 5. Three-layer logic 1. Category selection, what to buy? When you go to a coffee shop, you often encounter questions like this: What do you want to drink, tea or coffee ? It is obvious that tea and coffee are two different categories (category: a collection of products in the consumer's cognition).