Speaking of Amazon, Read it here! So how did they reach those peaks that had never been climbed before? I will tell you - but others have said it too, so you can double your confidence: they have been able to use the data generated online by customers, products, organizations and processes to their advantage. Being able to analyze all the information hidden in big data to unlock the best business opportunities is essential today, and it will be even more important tomorrow, when the Internet of Things is done to connect your toothbrush to your smartphone.
It's a world of information, and data is everything Yes, maybe, your india email list goal is not to become the next Jeff Bezos. But if you want your business to be truly competitive in this new hyper-connected era, what you need to do is start looking at the world around you through a digital lens, and start understanding and leveraging all the insights that the web generously provides with data.
Mastering big data means first and foremost changing corporate culture. You have to understand that data is everything, and everything is information. Does this sound a little arrogant, a little pretentious to you? Well, look around. Watch your youngest child playing on the sofa with a console connected to the web. Walk into the kitchen and you see your wife preparing a cake on her smartphone, reciting the recipe of that very clever blogger.