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Do you want to develop an SEO plan that your competitors will envy? Can I help you! Tell me about your project and contact me! Write some healthy blogs To be discovered by customers, you must promote your website, online store and e-commerce. The cheapest and most effective way to attract traffic to your portal (if done well) is to create and maintain a blog over time. Its functions are multiple: it presents valuable content to users, so they will be more likely to trust your brand; advertise your products; attract organic (and therefore non-paid) traffic to your portal; activate natural word-of-mouth processes, which in the long run may also involve bloggers specializing in your industry; and, finally, it allows you to access prospect data through the lead generation process.