We have to say that many brands have become

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There are two levels of knowledge: one is simply knowing the brand name, and the other is knowing that the brand belongs to a certain category. Next, let’s talk about two sections related to brand black and red. The first is brand association. Brand association has five main values, namely: Assist customers in processing or retrieving information; Differentiate the brand; Create reasons to buy; Create a positive attitude or emotion; Provide a basis for brand expansion. The fourth point, creating a positive attitude or emotion, can be argued.




Therefore, brand associations can be positive or negative, just like assets can be positive or negative, red is positive and black is negative. Brand associations are the associations generated through the iran whatsapp number data brand itself, which can be product features, product design, social image, quality, user image, brand personality, representative symbols, etc. Then let’s talk about brand loyalty. There is also a lot of controversy about brand loyalty, mainly about whether it exists or not. We believe that brand loyalty is not an either-or logic, it exists, just to varying degrees. loyal partners of consumers and have injected their deep emotions.



One way we measure brand loyalty is the likelihood that a customer will switch to another brand, that is, whether you buy the brand repeatedly, such as when product features and prices change, or when the brand is controversial. The relationship between consumers and brands can be compared to the relationship between people. People’s emotional tendencies will influence their thinking. 2. Brand Marketing Dimension The core of marketing management is a series of activities centered on customer value. Customer perceived value = overall customer benefit - overall customer cost.