The sheep are grazed in different APPs .

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Each sheep has its favorite pasture. Occasionally, they will go to other pastures to eat different grass, but most of the time they still stay in the pasture they are familiar with with their companions. Some sheep don’t like to go to the pasture and only eat wild grass in its original ecology, or simply grow their own grass. In this case, if an advertisement wants to create a buzzword, it must first have an astonishing budget and penetrate various online apps and offline scenarios. Secondly, it must hit the current social sentiment, and finally it needs a little bit of luck. Ordinary brands cannot afford it, and there is no need for it.



Feihe’s “ More Suitable for Chinese Babies’ Physique ” was first promoted seven or eight years ago, and has only become popular now, but it did not affect the success of the company’s operations before it became popular. 02 The advertisement was too perfect The current operating model of advertising companies, from 4A to creative hot shops, is not much germany whatsapp number data different from the operating model 20 years ago . Akang's copywriting and art partners look for references, think of ideas, and determine concepts . The focus of delivery is still "slogan + KV + TVC" . Such a set of deliverables is extremely exquisite, of high quality, and in line with the brand tone, so the client is willing to pay for it. The only problem is that it's too perfect, too advertising- like, including those TVCs disguised as stories .



Things that are too perfect have no vitality and are unlikely to become popular. I forgot where I saw this paragraph, but the gist is that Americans make things very crudely, but they are often very creative and disruptive. Google, Apple, and Tesla all have epoch-making products, and it doesn't matter if the details are shit. The Japanese make things very finely, but they can hardly make disruptive products. They can only work hard on the details. Toyota's " lean management " model is invincible . Innovative things always have a rough feel, without routines and without attention to details.