Every professional knows that the relationship between a marketing agency and a printing company is not a summer love affair…
Whether it is vehicle lettering , an advertising display or the printing of custom banners , the possibilities for a marketing agency with a printing company as a “partner” are almost endless.
Clients are increasingly asking us to surprise more in their campaigns. Online and offline marketing are already fused, so advertising media are multiplying their possibilities.
Mugs with QR codes, backpacks with a built-in battery for mobile devices, or flyers with a WoW design that your trusted printing company has innovated.
It is true, I know, it is increasingly difficult to surprise the client; innovation is not only a matter of strategy or action, the “school material” (as I like to call it), that which india telegram mobile phone number list surrounds the campaign at the graphic or printing level, has become a clear differentiating element.
I'll go back to the title to explain. At Different Marketing Hub we work with one or two printing companies for almost all our projects, and this has a number of advantages:
Better rates: by always working with the same supplier, they will treat you better at a better price. By having recurring orders, you will know that your agency or company is a good client to take care of, and not only in terms of service, but also in terms of price…
Trust: Always using the same printing company will generate a feeling of trust, that is, you know the quality of the work, that delivery dates or deadlines are met, etc.
Problem resolution: When a problem arises, they are also usually quicker to solve it. Knowing the client always tends to give a degree of agility to these problems, making problem resolution less tedious.
Possibility of referrals: Who hasn't recommended a supplier at some point? Cross-selling, both from the printing company to the agency and vice versa, is another advantage of having the same printing company on a recurring basis.
“Things for yesterday”… It is obvious that agencies are usually very fast-paced… We want a lot of things because our clients demand them “yesterday”. If the printing company is always the same, they will have a better chance of meeting those short deadlines. A printing company that does not know them or from which they ask for little work will hardly treat them well in terms of time.
As you can see, there are several advantages to always working with the same printing provider, and the good thing is that these benefits go both from the printing company to the agency and from the agency to the printing company.