They encourage visitors to complete the quiz.

[Shakil1984]

These popups accomplish a few important things at once:

They address visitors’ concerns and answer common questions.
They help collect valuable feedback for the brand.
Pretty smart, right?

OptiMonk has several sweden consumer email list ready-made popup templates that are tailor-made for collecting feedback like this. Here are some examples:







The Farmer’s Dog takes a different approach with customers who finish the quiz but don’t make a purchase.

They send this segment of visitors an automated email that offers 50% off the first purchase. This is a larger discount than the 20% off they offer on the website, meaning that it might sway some people who were on the fence at the previous price point.

The Farmer’s Dog follow-up email
Notice how they use the information they’ve collected to personalize the follow-up email.

3. Offer a trial discount for new customers
Offering a trial discount is especially important for ecommerce businesses that use a subscription model because customers aren’t just making a one-off purchase, they’re committing to paying for something every month.