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It's a Way to Reduce Friction. If Your Followers Have to Go Through Too Many Steps to Sign Up , They Won't Bother. Why Should They? They Could Just Scroll Through the Memes. Use a Cta Button on Your Facebook Business Page if You Don't Have a Facebook Business Page, Create One Now. Without a Facebook Business Page, You Have No Money - Because Millions of People Spend Time on Facebook Every Day. 1