American Licorice Company X ShortStack

[badsha0018]

American Licorice is a family-owned business that produces Red Vines, Sour Punch, Torie and Howard, and Aprati. Their company's mission is to champion youth and their communities. In 2011, American Licorice Co. began its primary charitable giving program to provide school bags and school supplies through the Kids In Need Foundation to schools located around its Union City and La Porte locations.


American Licorice Company has been in business since 1914, making it over 100 years old. Their oldest candy is still in production today and was originally introduced in 1930, Snaps®, a chewy black licorice phone number lead center panned with a sweet pastel-colored candy coating.

Austen Huth, the senior graphic designer at American Licorice Company, explained that while they are new users of ShortStack (a user since November 2022) they have successfully run nine marketing campaigns and typically have at least two campaigns running at any given time. In Huth’s short experience with the platform, she explains, “ShortStack has a robust portfolio of campaigns and templates. I am most impressed with the scope of tasks that a single campaign has to offer. i.e. instant email to an entrant, social shares, extra points for social shares, embedding on a site, instant wins, and more!”

American Licorice Company have run campaigns such as a hidden objects campaign, where candy lovers need to decipher clues to find the hidden objects in an image.