Attract and retain customers by sending discounts and offers

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With the WhatsApp Business API, you can take your WhatsApp marketing to the next level, allowing you to create fully automated marketing campaigns that integrate with inbound marketing and other digital marketing strategies.

What is WhatsApp marketing?
Many people think that WhatsApp marketing is one of the tools of WhatsApp Business, but it is much more than that. It is a business strategy, specific to the app, with the objective of increasing revenue and interaction with the public.

Basically, WhatsApp marketing uses in-app messages strategically to promote a email list brand's products or services, which helps build relationships with the public, activating mental triggers and, therefore, improving the sales process.

How to use WhatsApp Marketing?
Increasing sales is a great reason to start implementing WhatsApp marketing in your business, but you can also use it to:

Conduct satisfaction surveys;
Increase your website traffic ;
Disseminate relevant content;
Add value to the brand;
Have a good relationship with the public;
Provide support and excellent customer service;
How to create a marketing campaign on WhatsApp Business
Planning and producing content for WhatsApp isn't a simple task. It's necessary to consider the customer journey, understand the app's features, and always communicate clearly, concisely, and engagingly.

The objective or goal is to strengthen the relationship with the public so that they take action, the well-known CTA ( Call to Action ).