For example, a guest has 2 weeks to put down a deposit on next year’s reservation.

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They have the right to fully book those days within the next three months before those dates are made available to the public. After the 3 month mark, the dates are made available to the public but the deposit still applies to the reservation if booked by the repeat guest. In this scenario, you can make the deposit refundable if cancelled before 3 months.
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Lastly, we recommend only encouraging repeat bookings for low or mid-season where the impact of a repeat guest rate is reduced. By encouraging your repeat guests to return in low and mid-season, you can capitalize on the increased demand and higher prices that the busy season brings.

Best Practices

Property managers who find a lot of success with these strategies b2b email list know that good communication is important and have their guest relations team proactively reach out to known or potential repeat guests to explain these policies. This way, the shift to dynamic pricing is upfront, not perceived as a surprise, and goes a long way to continue cultivating relationships with your guests.