In conditions of limited advertising channels,

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one of the most effective tools for attracting new clients for business is Event marketing. Organizing business events allows you not only to introduce potential clients to your product, but also to demonstrate your expertise and even bring the first benefit to visitors, which significantly increases conversion into sales. However, organizing and successfully holding an event, especially for companies that have not done this before, is not such an easy task. Many questions arise:
where to store registrations from the site
how to engage with registered attendees before the event to increase france email list conversion from registrations to attendees
how to organize the registration process so as not to create queues
how to find out who is who to chat with people you are interested in
how to get personalized feedback from attendees during an event
how to select from the audience those who are interested in your product and collect applications from them
how to conduct a vote
how to create a visitor-friendly process for asking questions
how to build a process for processing the collected database after the event
We have solved all these issues by developing an application for Bitrix24 - GoodEvent. In this article, we will tell you using a real event as an example how this application for event automation in Bitrix24 can help in organizing and holding your business event.
On October 14, our company, together with 1C-Bitrix, held the Digital Forum “Sales Territory” event, where we used the GoodEvent application to work with our guests.
goodevent06.jpg
How to speed up visitor registration
Guests registered on the event landing page. It was necessary to enter the full name and contact details of the event participant. The entered data immediately goes to the Bitrix24 CRM as a transaction, in which the robot creates an electronic ticket and sends it via SMS to the specified phone number. The SMS contains an individually generated link to the electronic ticket with a QR code. On the day of the event, the system duplicates the SMS, so the guest can easily find their electronic ticket at the event registration desk.goodevent09.jpgWith our product, the complex procedure of registering guests for an event with printed registration lists is a thing of the past. More than 200 people came to our event, they were met by only 2 registrars, and there were no queues. The registration process takes no more than 10 seconds: the visitor opens the electronic ticket on their smartphone, and the registrar scans it using a special application. If a visitor could not find a ticket, the registrar simply starts entering his full name in the application and when entering the first letters, the application displays all the suitable options in the full name with the name of the visitor's company, all that remains is to clarify whether it is him and click on his card in the search results.