What is Behavior-based Email Marketing Automation? Behavior-based Email Marketing Automation Refers to a System Where Emails Are Sent in Response to Specific User Actions. For Example, a Potential Customer Signs Up for Your Email List and Automatically Receives a Welcome Message. Thank You Emails Can Be Triggered by a Purchase, Abandoned Cart Emails Are When a Potential Customer Leaves Your Site With an Item, and Reconnect Emails Are Helpful for Dormant Subscribers . By Using Behavior-based Email Marketing Automation, You Can Customize Your Lead Nurturing Process to Suit the Needs of Each Lead.
1 Create Nurturing Campaigns to austria phone number library Re-engage Potential Customers When Necessary When It Comes to Reconnecting, Nurturing Doesn't Always Refer to the Beginning of a Relationship. Like Maybe You Haven't Spoken to a Friend in a Few Months. You Realize You've Let the Friendship Fail, So You Give Them a Catch-up Call. The Same Goes for Lead Nurturing. Email Dormant Subscribers and Ask Them if They Still Want to Hear From You.
Mention Any New Incentives That Might Encourage Them to Respond, Then Show Your Generosity by Offering a Discount or Other Item of Value. For Example, Lingq Sent a Cheerful Email to Past Users Saying “we Missed You!” and Offering a 10% Discount on All Premium Plans to Get Them Excited to Return. This Type of Messaging Can Delight and Re-engage Your Nurtured Leads. Linq Re-engagement Emails Image via Getresponse This Type of Email Can Work Wonders When Your Existing Leads Have Forgotten You Exist.