Using SMS to Re-Engage Dormant Leads and Revive Interest

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Dormant leads—those who have shown interest but have not engaged recently—represent untapped potential for your SMS marketing. Re-engaging these leads with well-crafted SMS campaigns can revive their interest and move them closer to conversion.

Start by segmenting your list to identify leads who haven’t interacted with your messages or offers in a set period, such as 30 or 60 days.

Craft personalized messages that acknowledge their past interest and present new, relevant offers or updates. For example, “We miss you! Here’s 15% off your next purchase.”

Use exclusive or time-sensitive incentives office 365 email address list to create urgency and encourage immediate action.

Keep the tone friendly and inviting, avoiding aggressive sales language that might push leads away.

Include clear calls-to-action, such as “Reply YES to claim your discount” or direct links to personalized landing pages.

Test different message formats, send times, and incentives to find what best reactivates your audience.

Track responses closely to refine your approach and remove unresponsive contacts to maintain list hygiene.

Re-engaging dormant leads via SMS is a cost-effective way to increase conversions and maximize the value of your existing database.