Don't make them scroll down

[kexej28769@nongnue]

You know what your audience wants. Don't make them work for it. because you know what they want. Make it as easy as possible for your audience. Example 2 would be the opposite, where you know your audience will scroll a lot, but you know they won't watch the videos you put on the page. In that case, you can create highly detailed content and then use remarketing to drive them back to your website.

A third example would be if you have an average scroll and an average video time, but a high ASD, which I refer to as average settling time. These are the people I call page hoppers. Most likely they will be in the research phase of their journey, their buying journey. So this is where you want to focus your brand and why you stand out against the rest of your competition.

A fourth example would be people who don't scroll and don't gambling data vietnam your videos at all. I think you've clearly lost touch in this situation, but there's still an opportunity for you to introduce short-form videos into the buying journey. Apply this information, find out which of the four you sit in, and use it to diversify your content strategy by adding different formats of audio, snippets, video teasers, and I guarantee you'll be on to a winner and more successful with your content strategy moving forward.


I hope you took away something from this short video. You can find me on social media @AzeemDigital. If my SEO is good you should be able to type in “how can I contact Azim” and you will land on my website. It was a pleasure to be here. Thank you for having me, and I'll see you soon.

Video transcription via Speechpad.com
Edited by Emily Martin