He chose option number two.

[kexej28769@nongnue]

But if they did, they would have to hire additional developers and another agency to maintain both sites. Another option was to have a fully fluid site, a dynamic site that allowed them to avoid all that cost. We helped them understand which might be better for their SEO, but using this framework, which might also be better from a cost perspective.

They avoided all that extra expense, and that was cost avoidance. The reason it is difficult is because it is difficult to prove a contradiction. We don't know what they literally would have spent if they had done both sites, female database but we know what they budgeted and we said, "Hey, by following that other recommendation, you avoided paying that."

This is actually a budget saver. Budget savings means, back on our utility curve, that their profits increased, making them better off, possibly even allowing them to increase the value of their business.