Briefly explain each feature with a hint.

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Alternatively, if you do not want to offer an additional discount, you can simply ask the reason for the abandonment and contact support via a contact form.

4. Show social proof
98% of visitors leave the site without purchasing and 70% never return. There are many reasons, but one of them is the issue of trust.

That’s why social proof is so powerful. In fact, 92% of people trust a peer recommendation.

This explains why showing customer testimonials on the pricing page is so effective. They show that there are people who trust and use the product, as you can see on this website.

Use Social Proof
You can also view verified customer activities in real time at the bottom of the screen.

This exploits the psychology of “fear of missing out” or FOMO , which can increase conversions by up to 15%.

How to Implement: You can add FOMO to your site in minutes using TrustPulse . It’s the best social proof guatemala telemarketing data plugin for WordPress and is super easy to set up.

5. Prevent choice paralysis
Choice paralysis is one reason why most pricing pages don’t convert well. Some pricing pages are too complicated. Customers don’t want to make the wrong choice, but the right choice isn’t clear.

That's why your pricing page needs to be clean, clear, and simple. Highlight the most popular plan or the best deal, and explain the plan's features in an infographic or table.