Influence on buyer motivation

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For example, during one of our surveys in stores, we found that 68% of respondents decided to buy a carbonated drink of the brand in question in the store itself, and only 32% planned to buy it earlier.

We have quite a lot of experience working with customers of marketing research — 22 years. During this time, we have accumulated observations that can help customers work with research agencies more effectively. That is why I wrote a post on Facebook about the importance of the field stage for the success of the entire study:

Field...
A romantic word. But for professional researchers, the "field" is the ecuador cell phone number list harsh everyday life, the inner workings and the basis of any survey. An agency can have a flashy sign, a modern office with the smell of coffee in the hallway, super smart analysts and brilliant presenters. But if in a research company all projects, reports, presentations, models and conclusions are built on the basis of a "bad, messed-up field" - this is nothing more than a castle in the sand, this is wasted work.

Thus, research into merchandising and communications, loyalty of sellers, motivation and behavior of buyers at points of sale and their competent use provide manufacturers with

— increasing the efficiency of the sales department;

— optimization of merchandising and communications at points of sale;

— optimization of the marketing budget in retail;

— increasing seller loyalty;

— understanding the regional specifics of retail.