The Psychological Comforts of Storytelling by Cody C. Delistraty for the Atlantic. To understand why storytelling makes effective marketing, you must know a little about its history, and a lot about its psychology. For example, “ when it is weaved into narratives ‘up to 22 times more than facts alone,’” according to Jennifer Aaker, professor of marketing at the Stanford Graduate School of Business (as reported in this article). This article is a great introduction to the psychology of storytelling and offers additional resources to delve deeper:
The Four Truths of the Storyteller by Peter Guber. This article usa whatsapp number data 5 million was published in Harvard Business Review in 2007. It builds an incredible case for storytelling and is a great story in its own right. Guber is an excellent writer – he kept me hooked from beginning until end with his captivating tale about using storytelling to convince Fidel Castro to let his team film the waters of Havana Harbor. Check it out here:
“At the end of the day, words and ideas presented in a way that engages listeners’ emotions are what carry stories. It is this oral tradition that lies at the center of our ability to motivate, sell, inspire, engage, and lead,” Guber wrote in his article. Take advantage of these resources to learn how you can become a better storyteller for your personal brand and your business.