The final day is devoted to field issues

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Demid Golikov (Training Institute - ARB Pro) will hold a master class on the topic "From numbers to business solutions. Tools for working with information to justify a sales plan."
Business reputation is your asset that does not belong to you. It is in the heads of your partners, consumers, in the heads of other people. And in order to manage it, you need to research: what is in these heads? What do those people think about you, whose opinion can influence your entire business?

BRIF has conducted many corporate reputation studies for companies from the banking, oil and gas, consumer, telecommunications sectors of the economy, for educational and other institutions. And practice shows: for all these sectors, when formulating and planning a reputation study, it is imperative to follow these 3 rules. Otherwise, at the output we will receive not a tool for reputation management, but a formal report to collect dust on the shelf.

1. Setting the goals and objectives of reputation research gansu cell phone number list should follow from the communication strategy, which is part of the business strategy.

For example, does a telecom company aim to have the best reputation among other telecom operators in the country? Or does it want to be in the top three most famous companies, regardless of the sector?

In addition, the strategy also determines which reputation factors the company wants to be better than its competitors: social orientation, better product quality, respect for local culture, etc.

Thus, in order to correctly set the tasks for reputation research, it is necessary to proceed from the business strategy and communication strategy of the company or organization. This is the first, very important rule.
Day 3 of the #NRV Congress finding solutions to improve the quality of information collection, and interaction between players.

"I am sure that the # NRV Congress will open up many new opportunities for its participants, there will be professionals who understand that in order to develop, you need to manage changes, and for this, you need to at least know them. We will provide this opportunity to our participants at the # NRV Congress," says Evgeniya Klimanova, CEO of MA "Delphi", producer of the # NRV Congress .