What will the research report look like in 5 years?

[rifat28dddd]

Perhaps one of the latest achievements in research reporting is “online analytics.” The idea is that population surveys and other information collection (for example, a census of brands in retail) are conducted using gadgets – tablets and smartphones. This makes it possible to transfer information to the server instantly or at the end of the working day. Analysts and the client gain access to the server and, using special programs, can view and analyze data as it arrives. Such opportunities are especially relevant for “secret shopper” type studies, research of individual retail outlets, etc.

ShareTweetToday, business requires marketers and changsha cell phone number list researchers to quickly, efficiently and inexpensively issue solutions to conquer market leadership, to find ways to create, on the one hand, a unique, and on the other, a personal offer to customers. And it seems that the finest hour has come for marketers and researchers, whose role is underestimated by Russian business. The only problem is that traditional tools cannot fully solve the tasks set, and in the triangle Quality-Cost-Price at least one of the options is constantly lagging.

Meanwhile, the Digital era is changing the usual way of working of marketers and researchers. Alternative information providers, the largest Internet and telecommunications companies, are entering the territory of Market Research. The customer's marketing, which will be able to use modern tools, implant new approaches into its business processes, correctly prioritize and distribute solutions between traditional methods and new technologies, will gain an advantage in time and quality of decisions. Today, huge opportunities are open for marketers, it is important not to miss them.

The New Research Vision Congress will bring together professionals from the marketing and research industry to exchange experiences, developments, and practical cases. The organizers intend to create a space for interaction between clients, suppliers of marketing information, business and IT solutions, and Big Data owners.

The #NRV Congress will be held on October 21-23, 2015 in Moscow.

More than 70 speakers, 10 panel discussions, master classes, planning sessions and Networking - all this awaits the participants of the event.

The special guest of the Congress is James Parsons (Flamingo, London), famous for his projects on studying consumer insights all over the world.

The panels will feature specialists from the largest companies:

Heiniken, Unilever, Pepsi, Jonson&Jonson, Golder Electronic, Bacardi, Beeline, MTC, Sberbank, Otkritie Bank, Google, Yandex, Mail.ru, Flamingo, TNS, GFK, FOM, Training Institute - ARB Pro and many other companies.

As part of the partnership with the Internet Initiatives Development Fund Accelerator (IIDF), a competition for the best IT startups in the field of marketing research and Big Data will be held.