Intriguing images help increase engagement
Images play a major role in customer engagement and conversion rates. Brands need to represent their products and services in a professional manner as it will attract customers more than brands that do not post eye-catching photos on their social media or website.
Being attracted by professional and aesthetic images is a common human behavior. If two brands sell similar products, the conversion rate of the brand with attractive and professional photography is likely to have a higher conversion rate.
Developing engaging photography It is important to display clear images that cover all angles of the product to give the customer a better understanding of the entire product.
To create compelling images, brands can use lifestyle images that effectively portray the purpose of the item and how it is used creatively.
Similar to traditional retail environments, brands should also solicit online sales professors edu email addresses in the form of call-to-action questions.
Even after providing valuable content about the necessity and purpose of the item, brands need to add a clear call to action describing what they require customers to do.
Example: If a business requires its customers to sign up for its monthly newsletter, it should include “Click here to sign up” with a link that takes them to the signup page.
Or, if you need to direct your social media users to visit your website, you can add a “link in bio” option on your social media that will make it easier for your customers to visit your website.
5. Provide clear information about your customer service to ensure authenticity
Customers often look for good after-sales services and quality customer support from a brand before making a purchase, having a strong customer service base gives a company an edge as people buy from brands that stand behind their products and are easily reachable.
If your brand has a return or refund policy, make sure it is clearly visible on your website. Include your company contact information in the footer of your website, so it is easy for customers to get in touch with you.
Another good method to provide effective customer service is using chatbots , it is an expensive way but would also give you high returns.