At this stage, you first need to identify your potential lead sources. The best way to do this is to map out the customer journey so you can determine all the potential initial buyer touchpoints.
Once you have identified your potential lead sources, it is time to invest in the right software that can help you track exactly where your leads are coming from. The tools you choose should be able to track all of the potential lead sources you specify.
It is worth investing in a comprehensive software to give you the most help possible. There are also many tools with specific features that you can use for lead tracking.
For example, you can assign unique tracking links to all your campaigns that require clicks on high school senior mailing list your sites, such as email, social media, and online ads. You can then see where your traffic is coming from via Google Analytics. Or instead jump into the new trend of server-side tracking , which is a new approach to data tracking that doesn’t rely on third parties like Analytics or HubSpot. With this approach, user and website data is stored on a secure, centralized server, and third parties can’t use the data. This will become a necessity as data regulation controls become more stringent.
You can also use call tracking technology. This is done by assigning a unique tracking phone number to each marketing source. When a person calls a number, the call is routed to a call tracking platform, which collects digital data and links the call to the caller's previous activity on the site.
You can also use a lead scoring tool like the one above to see what your leads are doing on your site. Smart routing software like RouteSmart helps keep leads moving smoothly through your sales pipeline.
Website heatmaps are also great for tracking customer interaction with your website.