7 Reasons Why You Should A/B Test Your Email Campaigns
When you run any marketing campaign, you need to take an approach that resonates with your audience. This is especially important in email marketing. Your potential customers receive dozens of emails from companies every day, including some from your competitors. The truth is, they can’t read all of those emails, much less take action. They’ll be selective.
As a business or marketer, you want to be the one who gets clicked every time. To get to that point, you need to be sure that your email will attract your customer. And you can’t be sure of that without A/B testing every email you send.
A/B testing allows you to make data-driven decisions. It prevents yahoo email list you from getting lost in prospects’ inboxes or being marked as spam. Testing will allow you to consistently send emails that meet your customers’ needs, build trust, and increase retention rates .
Here are seven more reasons why you should A/B test your emails:
To stand out in your customer’s inbox, your emails need to be able to capture your audience’s attention. So it’s important to make sure they contain elements, such as a call to action , that your customers can easily interact with, i.e. open and take action. A/B testing allows you to see how effective these elements can be in your campaigns.
The subject line is the first thing your customers see when you send them an email. It is also the deciding factor. If the subject line doesn't resonate with the customer, they won't open the email. And if they don't, your efforts will be wasted. Testing allows you to try different subject lines and stick with the one that results in the most email opens.
Click-through rates (CTR) are important for measuring customer response to your promotions. When your email is opened, you earn impressions, but CTR shows how many people took an action. A/B testing helps you decide the best call-to-action messages to use, how to design them, and where to place them.