Operator of a medium-sized online shop

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In the process of elimination, the design task is to find the optimal marketing mix, taking into account budget constraints and the stated objective. An example will illustrate this statement.Initial situation : that sells fashion items from various well-known brand manufacturers (pure merchandise)
Target market : GermanyTarget group : Fashion-conscious brand buyers (end consumers)Goal : Sales maximization (pure sales orientation)Pri1-KPI1* : Sales per euro of budget usedBudget restriction : 20,000 euros per month

Structured approach : Given the budget constraints and the clearly tongliao cell phone number list defined goal of maximizing sales, one would first consider all online marketing disciplines with strong sales and conversion potential. AdWords, traditional SEO, price comparison engines, and affiliate marketing would generally have an advantage here. Since the shop sells fashion items from well-known brand manufacturers, the budget of €20,000 should be easily allocated through sales-driven disciplines. Well-known brands generally generate significant demand via search engines. Since branding for the shop's own brand is not the focus, there is also no need to invest budget in one's own branding/brand development.

Therefore, wherever possible, the entire budget would be invested in channels and measures that generate a profit greater than one euro per euro of budget invested. Higher-revenue measures would be given priority, meaning that measures that generate the highest revenue or profit per euro of budget invested would be given high priority and executed until the budget is exhausted or other measures generate higher revenue per euro of budget invested.