The benefits of ecommerce are undeniable

[suchona.kani.z]

However, we could still identify some negative aspects, such as the impossibility of touching the products with your own hands before purchasing, having to wait for delivery times to receive the purchased products, or not being able to talk to shop assistants to ask for detailed information.

When you think about these types of downsides, however, you also have to take into account that technology continues to improve at a rapid pace, offering solutions that would have been unthinkable just a few years ago.

For example, chatbots and live chats solve the problem of requesting information in real time, and solutions like augmented reality allow consumers to see products almost as if they were actually inside their homes.

And if there's one thing we can bet on, it's that this type of technology will continue to grow.

In short, e-commerce can be considered a real substitute for traditional oman email list physical stores, although many companies choose to maintain both alternatives.

ecommerce vs physical store

E-commerce vs. physical store
The principle that regulates online stores and physical stores is almost the same, that is, the exchange of a product or service in exchange for money, between a company and consumers, with the difference that the first occurs on the Internet and the second in person.

Why then do many merchants decide not to choose between the two alternatives?

Well, in the era of multi-channel sales , achieved through a clever omnichannel marketing strategy , the goal of companies is to offer their customers the highest number of options, to ensure an excellent customer experience .