Customer and visitor behavior

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The behavior of your site's visitors and customers is another key parameter of ecommerce analytics.

Once a person arrives on your site, how do they behave? Which products are purchased most frequently, how many people abandon the site without completing the purchase, which are the most clicked pages, how much time do visitors spend on your e-commerce?

Answering these (and other) questions, understanding what visitors do on your site will allow you to optimize every aspect and every page.

For example, you may find that you need to add more information within your product pages, or perhaps you need to make your terms and conditions for returns and refunds clearer.

All this, as usual, will result in increased sales and improved business.

Revenue
Measuring revenue is one of the main aspects of ecommerce new zealand email list analytics, and it is an extremely useful practice for keeping track of your site's performance.

Even if your ecommerce's overall revenue doesn't take into account gross and net profit, they are a great metric to understand, for example, which periods of the year are more profitable, and which ones need to be "pushed" a little harder.

Gross and net profit
While it is true that measuring revenue is useful when it comes to e-commerce performance, one thing that should not be overlooked is gross profit.