Organize a tasting Well, since you want to sell wine online your target market will be wine lovers, so why not surprise them and interest them with a nice tasting?
Open the doors of your cellar and invite customers to touch the products they can buy online.
Did you know that there are also online tastings?
Promote the event in advance, organize a live broadcast on Facebook or Instagram and invite customers who have purchased the wines from your online wine shop that you will taste during the live broadcast. Tell them the main characteristics of the wines, show your customers how to taste them and what to accompany them with to savor them to the fullest.
wine cellar
Use a newsletter to get your name out there
Newsletters are the perfect way to inform your customers about iran email list the arrival of new products, an online tasting (see previous paragraph), or to send them exclusive offers.
How to create a perfect newsletter to sell wine? There are some tricks that you can use in your email marketing strategy :
Urgency: present your newsletter subscribers with “limited time” offers, so that they don't procrastinate and immediately click on “Buy now”.
Scarcity: special vintages or bottles for the “chosen few” who will be able to get their hands on them in time.
Shares: Promote special rewards for those who share their purchases on social channels through an email campaign.
Images: Your newsletter is another opportunity to introduce your winery or store to your subscribers. Add images and videos to bring them even closer to your brand.
Event invitations: use the newsletter to invite your subscribers to events (virtual or in person) where you and your wines will be present, perhaps topping it all off with a nice special offer.