Another important aspect is your payoff

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The logo and website will therefore have to be created based on what your image will be and in this regard I recommend that you apply marketing strategies such as the psychology of colours .

which must be distinguished from the slogan. The latter, in fact, is more associated with advertising campaigns in general. The payoff, on the other hand, will remain linked to your brand and must communicate who you are, summarize the essence of your company. Do you know Just do it ? Here, you should create something similar.

If you don’t know how to do this, Shopify’s slogan generator can be a great help.

All of this together, the payoff, the slogans and more generally how you approach your audience, must have a single tone of voice. You must make yourself recognizable to your audience through this medium as well.

Going back to the previous example, if your audience is young, you japan email list can use a conversational tone of voice, even familiar if your brand allows it. But if you sell luxury products and you address a more adult and mature audience, then your tone will be completely different.

6. Do marketing
Social media marketing , Facebook, Instagram, YouTube, content marketing, color psychology, influencer marketing , email marketing and let's not forget the about us page ... the tools to advertise your e-commerce and make your brand known are potentially infinite!

Every aspect of your site, and every choice you make to market it, will impact the success you can achieve.

In our blog you can find a detailed article that will illustrate the main marketing strategies , explaining how you can use them for your e-commerce.

Here is a brief introduction to some of them:

Social Media Marketing


It shouldn’t surprise you: Social media is one of the most powerful tools of this decade, allowing anyone to connect with thousands, if not tens of thousands, of potential customers.