Lean Sales: Streamline Your Sales Processes

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Many B2B sales professionals feel the industry is in a crisis and are unable to effectively connect with customers to close new deals.

Gerardo Osorio , Co-founder of MH Services and “Lean Sales Chief Methodologist,” a sales consultant with 23 years of experience, explained in a webinar how the “Lean Sales” methodology (agile or efficient sales, in Spanish), based on understanding customer needs to offer them a tailored solution, streamlines and optimizes sales processes.


What is the Lean Sales methodology?
The Lean Sales methodology was created by Toyota to betting database recover from the impact of World War II. It involves making the most of available resources and avoiding any waste. But how do you implement Lean Sales, and how does it work in the sales department?

"What Lean does with the sales process is shorten the workflow by understanding what the customer needs. In Lean Sales, we delve deeper, above all, into the problem area."

This way, we align product, marketing, and sales with customer needs and avoid wasting time and resources.