How to Sell Jewelry: 3 Effective Strategies

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Amazon Handmade is the section of the e-commerce giant dedicated to artisanal products.

How is it different from the main platform for professional sellers?

Amazon Handmade still applies a sales commission equal to 12% of the final price, but artisans do not pay the monthly fee of 39 euros that those who sell on the main marketplace have to pay.


eBay is a great marketplace for selling jewelry online, but it is probably best suited for selling used jewelry.

The platform applies a commission of 11% on the sale price, in addition to 0.35 euros for each listing and a monthly fee starting from 19.50 euros.

There are several ways and strategies to sell jewelry lebanon email list online, but some are inevitably more effective than others.

Here are the three best strategies for selling jewelry online successfully:

Social Media Marketing
Pop up shops and fairs
Branding and brand identity
Let's analyze them in detail.

Social media marketing
Jewelry is not just an accessory, and selling jewelry online means conveying something more than selling other types of products.

And the best way to convey that little something extra is to use (effectively) social media.

What does effectively mean?

This means that it is not enough to have an active profile and publish posts showcasing your products (although that would be a great start).

It means interacting constantly with your audience, helping those who are “just” followers to enter into the philosophy of your brand, knowing and appreciating its values, and only at the end leading them to purchase.