Take advantage of the synergy created with other sellers

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You don't have to manage payments : buyers usually pay on the marketplace and it's the platform that processes the order and sends you the money (which means reduced bank fees and a smaller investment in a good payment gateway).

You have an additional sales channel : even if you already use Shopify to sell online, you can take advantage of other channels. This is why more and more entrepreneurs create an ecommerce site to sell their exclusive products directly , but also offer them on marketplaces (perhaps together with other items designed specifically for the platform).

it may happen that your competitors offer a product similar to yours. When a user makes a purchase, the system shows them an accessory that is part of your stock to encourage cross-selling . This means that the marketplace sales strategy generates a greater number of orders than those achieved by individual sellers on their online stores.

If you do dropshipping, you don't need a warehouse: thanks greece email list to platforms like AliExpress, starting a dropshipping business now takes very little. This way, you can focus on sales and the marketplace suppliers will take care of sending the orders you receive.
Now let's see what the cons of this type of business are.

Lower trading margins : Marketplace fees and commissions make your profit margin lower. Additionally, the platform itself may recommend you lower your prices to get more orders. So be careful when setting your prices .

You don’t get the money right away : Since you’re not in charge of it, it can take longer to collect payments. Many marketplaces take weeks or months to pay sellers after the transaction, so factor this into your business accounting if you don’t want to have cash flow issues.

Difficulty communicating your value proposition : To differentiate yourself from your competition, you need to have a unique value proposition. However, if you are part of a marketplace with its own rules and policies, it may be difficult for you to stand out from the crowd.