In times of crisis, it's more important than ever to listen to your customers. If you know what they want and need, you'll be able to rethink your offering. They'll also provide you with useful information for launching new products and services.
The shopping experience is very important in difficult times. You can improve it by incorporating customer feedback into your sales strategy . Your retention rates will increase, and that translates into more profits.
Remind salespeople: being good listeners will help them maintain customer trust. Make sure your CRM can collect and analyze your customer data so your sales team can turn it into action.
Create an excellent teleworking policy
You need to have a teleworking policy during the crisis that clarifies:
Employees' working hours
The communication channels they will use (email, video chats, messaging apps, etc.)
The results for which they are responsible
If your team has scheduled in-person meetings with clients during a health crisis, try changing the format. For example, have your reps replace visits with:
Chats on instant messaging platforms (Slack, WhatsApp, Facebook Messenger)
Video calls from platforms such as the popular Zoom, Facetime, Skype or Google Hangouts
Virtual presentations with software like LinkedIn SlideShare
Train employees with less workloads at this time to help in other areas, such as customer service. You can also leverage on-the-job salespeople to cover internal tasks.
Furthermore, there are more than just practical adjustments. You'll need to ensure your employees' morale and mental health, and manage temporary absences.
Fear can trigger strong emotions. Depending on the severity of the crisis, your staff may experience bankruptcy, bereavement, or both.
If you have an emergency fund, use it to ease stress on your bc data indonesia employees. You can consider initiatives such as:
Offer paid time off
Cover consulting costs
If you don't have a fund, you can support your team with actions such as:
Send supportive notifications to all staff. Offer them materials and tips to relieve stress while working from home (stretching guides, meditation, etc.).
Contact them frequently by phone or video chat
Find and share self-help resources and information for mental health care
You may be without most of your team at some point (due to sick leave, work-related stress, or vacation requests).
To avoid massive absences, offer flexible hours. And to cover unavoidable absences, seek out professionals accustomed to teleworking (freelancers, contractors, etc.).
To make smarter sales and financial decisions
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