Thanks to these activities, it will therefore be possible not only to increase conversion rates but also to work on customer loyalty , and encourage them to complete the purchase they had started or to purchase again.
remarketing conversion rate
Overall, it is clear that there are huge advantages to this strategy, such as:
The ability to interact in a personalized way with the public, based on the actions performed by users;
Automating lead nurturing activities;
The high conversion rate justified by the fact that it is no longer a 'cold' sale (only 2% of users on average convert on the first visit);
Highest ROI compared to other forms of advertising ;
The ability to reach up to 98% of users who have not russia email list performed the desired action;
The opportunity to increase brand awareness among your target audience through repeated exposure to your company's communications.
And much more. Do you understand now why you should not miss this opportunity?
But let's get to the point: after understanding what remarketing is, what it is for and what advantages it offers, it's time to find out how it works.
How to do remarketing?
Remarketing or retargeting is therefore carried out, as we were saying, through external platforms such as Facebook or Google Ads .
There are two ways to do this: through lists or through the use of cookies and a special form of tracking called Pixel .
List-based remarketing
This is a more basic strategy, as it is based on a list of contact information provided by the business to the remarketing tool or collected directly from the website.
Since these consumers belong to a very specific niche and have already performed an action that allowed you to collect their contact, the probability of conversion is higher.