Pay attention to the construction of the site and its user experience. The navigation must be intuitive and the information easy to find. This will improve your conversion rate and the purchasing experience of your customers;
Add useful content to your products : blog articles, ebooks, video tutorials… in short, a corollary available to users that allows you to enhance what you sell and help those who follow you;
Invest time and resources in customer service . Did you know that acquiring a new customer costs 5 times more than retaining an existing one ( Forbes, 2018 )? The key to success in this sense is excellent customer service ready to respond to user needs.
3. Don't build a brand
People don't buy products, they buy concepts, ideas, emotions. That's why it's essential to build a reliable and credible brand.
Underestimating the role of brand image when doing dropshipping, in fact, is one of the most serious mistakes you can make. All the contents that we publish on the various platforms must communicate with each australia email list other: we must have a defined tone of voice, a constant color palette , a recognizable logo , photos with a characteristic preset.
A Dropshipper’s Predictions: What’s Next?
samuele ferrari: the future of dropshipping
What will be the future of dropshipping? I have collected with Samuele Ferrari some of the trends that you will have to ride from this year if you intend to build a dropshipping business:
Branding . We have already mentioned in this article the importance of creating a solid, credible and reliable brand for your customers. As time goes by, consumers become more demanding, so it will be increasingly important;
New platforms . Facebook Ads is slowly but surely becoming saturated, ad budgets are rising day by day and many people are moving away from this platform. What awaits us tomorrow? A future of experiments, new social networks and just as many challenges.
Each element must exude brand from every pore
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