Audience: was N days in the period

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The segment will include anonymous user IDs that have met the specified condition. For example, have been to the selected locations 10 days in the last month. You can use a week, a month, or three months as a period. Several visits within one day are considered one visit. Ads will be shown to users in the segment, regardless of their current location. Do you own a cafe, restaurant, or car service? An audience that regularly visits the area (not necessarily lives or works there) may be suitable for you. Audience: currently located — the segment will include anonymous user IDs that are in the selected area right now. Ads will be shown to users who are in the specified locations.




You can show taxi ads to those who are at the airport right now or offer travel part time data products to those who have been there several times in the last 3 months. There is a suitable option for each situation.

Since 2022, hyperlocal targeting can be configured not only through Yandex.Audience, but also directly in Yandex.Direct through the "exact location" targeting. Now, directly in the campaign settings, you can specify a specific address or select a point on the map, as well as set the radius and audience characteristics.

Hyperlocal targeting in Yandex.Direct works only in text and graphic ads and only together with other display conditions: key phrases, interests, retargeting, autotargeting, so it is too early to refuse geolocation segments from Yandex.Audiences. Moreover, the unique polygon setting is only available there.

In order for the resulting segment to be used in advertising, its coverage must be at least 100 anonymous user identifiers.

It is also important to note that if the number of geolocation segments on the login used has reached 1000, but less than 5% of them are used for targeting in Yandex.Direct, creating geosegments will not be available. Therefore, if they are frequently used in advertising, it is necessary to regularly clean them and maintain their relevance. All details can be found in Help .