How we worked with semantics

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The main focus was on expanding and updating non-branded queries. Such as: "hydromassage", "wrap", "hydromassage for children", "underwater massage". We also included queries containing the toponym Saint Petersburg in the semantics ("spb", "Petersburg", "Piter", etc.)

After collecting the semantics, we analyzed the search results: what positions our site ranks in, what queries it is not ranked for at all, but could cover. The search results analysis was used to work out the textual relevance of pages and elements on the domain and subdomain.

The texts for the website, taking into account our technical specifications (TS), were written by a copywriter on the client’s side.

The work proceeded according to the following scheme:

Competitors' blog analysis. We collected information queries for which bank data competitors are already ranking well in the top 5. We noted the structure of their articles, the number of characters, what entries should be and the frequency of use of key queries.

Drawing up technical specifications for the client. Based on the analysis, we drew up technical specifications for SEO articles. In particular, the emphasis was on developing an expert blog about the benefits of hydromassage - separate technical specifications were created specifically for it every month.

Verification and publication. The client wrote texts based on our recommendations. Before publication, we checked them: it is important that the content meets SEO requirements and is useful.

A responsible approach from both sides – ours and the client’s – has established a clear chain of actions for creating effective content.