The Center for Facilitating Research and Innovation in Organizations, better known as CEFRIO, has unveiled, in partnership with ICEQ (the Electronic Commerce Index in Quebec), new e-commerce figures for 2019.
The figures cited below are taken from an official survey of monthly online purchases made from May 2018 to April 2019 by Quebec adults aged 18 and over.
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What are the most successful activities on the web?
The percentages indicated represent the number of people who made a purchase the month preceding the survey (between May 2018 and April 2019) out of 100 people in the same category.
The three sectors with the largest online markets are clothing, footwear, jewelry and accessories (38%), food , health and beauty (21%) and electronics ( 21%).
Here are the top 3 websites for these 3 markets . And as you can see, the American Amazon is number 1 in all markets:
Men's/Women's Favorite Activities Which sectors have a large majority of online customers who are women?
It's no surprise at this level that clothing, shoes, jewelry and accessories (46%), food, health and beauty (26%) and decoration/home (20%) are the 3 main markets where women are the clear majority of customers on the web.
For clothing and shoes, the average order gambling database russia amount is $123 for women and 32% of orders are placed with Quebec companies .
Which sectors have a large majority of online customers who are men?
It's no surprise for men either, electronics (26%), travel and transport (20%) and music, films and video games (20%) are the 3 main markets where men are the clear majority of customers on the web.
In electronics, a quarter (25%) of purchases are computers . And only 13% of purchases are made by Quebec companies while 45% are made by American companies.
Favorite activities for young and old Which sectors have certain age groups that represent the majority of online customers?
Nearly three times as many 18-34 year olds (28%) consume music, films and video games online as those aged 55 and over (11%) (nearly double for those aged 35-54 – 20%).
18-34 year olds consume 5 times more baby items online (5%) than 35-54 year olds (1%) or 55 year olds and over (1%).
E-commerce: What are the most prolific markets on the web in 2019?
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