What then?
Now I've been a sceptic enough, I prefer to focus on the positive. As an independent entrepreneur, I experience the power of social media and online visibility every day. And I'm not the only one. It gives everyone the opportunity to stand out positively within your field with your expertise. By sharing your knowledge and giving an insight into your professional life, you show something of yourself. This not only makes you interesting to follow, but also easier to approach. For a future employer, a new colleague, an existing customer or a prospect.
Think before you share
LinkedIn Stories is an opportunity for every student, professional, entrepreneur, job seeker and employer. Provided you create high-quality and consistent content. To create valuable content for your network, it is smart to think first before you just share something. Who is your target group, what are their needs and how can your knowledge and expertise contribute to that?
I like to work with 4 steps: sketch your ideal follower, name your fixed themes, create your fixed formats and fax lists create interactive Stories.
Much is based on LinkedIn experiences and the use of Stories on other social media channels. Therefore, here are 10 best practices from other socials that we can apply in Linkedin Stories:
Determine your goal and strategy in advance
Focus on your ideal follower
Work with fixed formats
Create a recognizable visual language
Use fixed faces
Work with a content calendar
Use subtitles
Create content together
Aim for interaction
Keep it short
The vast majority are self-explanatory, but we must not forget to apply them to Linkedin. I will elaborate on 3 points.
Focus on your ideal follower
LinkedIn is for many people a channel with a diverse target group that you have collected over the past years. From former customers, ex-colleagues, friends, to perhaps your future employer or your desired prospect. It is impossible and undesirable to create suitable content for everyone.