Social media is no longer just the place where we share messages with friends and family. It is now also the place where we order new products. Shopping via social media, also known as social commerce , is one of the trends that will continue to develop in 2021. What is it? How does it work? And why should you, as a marketer, start using it today? In this article, I share five important reasons.
Social commerce is the process of selling products directly on social media. In 2020, social commerce is a $89.4 billion market and is expected to grow to $604.5 billion in the next seven years. With social commerce, your entire shopping experience—from product discovery to checkout—takes place directly on a social media platform.
'Isn't that the same as e-commerce?' I hear you think. E-commerce is online shopping via whatsapp number list a webshop or app of the relevant store. Social commerce ensures that the customer makes his purchase on the social media platform, without leaving this platform. Social commerce is therefore not the same as e-commerce.
Currently, only Facebook , Instagram and Pinterest offer concrete opportunities for social commerce. But WhatsApp is also developing strongly and wants to make shopping easier. As interest (and revenue) grows, we will likely see more of these social media brands integrate 'shop now' options.