The biggest mistake people still make with a group is to make a cold offer, without enticing or warming up.
In a Facebook group you therefore make optimal use of the know-like-trust factor . The biggest mistake that people still make with a group is to make an offer there cold, without seducing and warming up. Just having the group is not the solution, it is the beginning. What you do know for sure is that you are not a voice crying in the wilderness, but that you reach the right people. Whereby the chance is also greater that they see your messages, than if you were to post it via a page, because Facebook gives priority to the groups .
Keep the fans active
In the Facebook group, something has to happen. If you are the only one posting content, you will not sell anything. It is important to keep the interaction high and also let your fans talk. On social media, this is one of the most difficult things to achieve. The advantage of a group is that you are not alone there and do not have to reactivate for every post. Kim Buining gives a number of tips for this:
Ask questions before granting access . That way you know what is going on with the members. You can then tie in nicely with the content in the group and thus offer information that is ultra-relevant to the members.
Make the group the clubhouse of your club. After all, you don't let the friends of the club down and you have the feeling of belonging somewhere. Make sure that every member feels welcome and is a valued member of the club. Welcome each member with a video, tag them in messages, ask questions or send a bonus via a private message.
Go live! Video is also important in Facebook groups. Live videos are pushed by Facebook and are also shown better afterwards than videos uploaded to Facebook.
Make it personal. Share your own story and what you learned and ask if people recognize your story. People love personal stories and like to mirror themselves. Then let people respond with their own story.
Show up! Make sure you post often enough and are consistent in your message. This can vary from a short quote to a video training or an interview with another expert. You can also simply schedule messages in a group. So you don't have to be present every minute to give your group members the feeling that you are there.
Share valuable content. Give, give, give and then ask for something back.
Quality over quantity
You probably know it, that you keep looking at the number of likes. The more likes, the better. While we already know that the likes are getting less and less valuable , right?
In a Facebook group, you should not focus on the number of members or the number of likes of a post, but on the quality. If you attract the right people, the chance that they will buy from you is greater. The percentage of buyers is then greate c level executive list Moreover, they will be more enthusiastic about your services or products, which will infect each other and will tell the outside world enthusiastically about you.
Woman with phone with messenger app
Create a growth plan
Especially starting a group can be difficult. Once you have the right people, they often bring in others. But how do you get those first members?
Send them a personal invitation! If there are people you already know and you know your group is relevant to them, ask them personally to join:
Send them a message through the channel you already use most to communicate.
Provide a personal invitation.
Make it clear what they will gain from becoming a member.
Then use your personal profile. Create content in which you also say something about your current members and tag that member in it. In this way, you not only reach your own friends, but also the friends of that member. Of course, the content must be relevant and about a topic that is discussed in the group. Via that message, people click through to your page. There they then see a freebie that they receive when they become a member of the group.
Don't underestimate your personal profile here. Also use your cover photo, bio and featured photo to tell about the group and link to the group where possible.