Online Marketing Mistakes We'll Leave In 2020

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It is not enough just to invest in online campaigns - it is very important to make wise business decisions and avoid crucial mistakes in internet advertising. Persistent repetition of big mistakes will make it impossible to achieve optimal campaign results. If it seems like you're doing everything right, but the results are missing, be aware of possible lapses in your online performance. The very end of the year is the right moment to look back on the results achieved, to spot mistakes and start working on remediation. We've put together a list of the biggest online presence mistakes that may be sabotaging your path to the business success you deserve.

1. Non-existent mailing list

Even if you are successfully implementing online campaigns and SEO, you will telegram data not achieve optimal results if you do not pay attention to email marketing. We have already pointed out several times and we will repeat it again - mailing lists are worth their weight in gold. With people who leave you their email addresses, you can take communication to a higher level right from the start. Via email, you can remind them of the existing offer or inform them about promotions or seasonal discounts. Communication via e-mail is to a certain extent personalized, so it is easier to develop trust and there is a greater chance that the person you address in this way will become a regular customer. On the other hand, take care not to clutter up the inbox, because your emails will soon be perceived as spam by potential customers. A moderate approach with a friendly reminder that you are still open to cooperation are often the initiators of a successful conversion.

2. Weak branding and inaccessible site

During the search, Google will offer a list of optimal results for the entered keywords. The search initiator will glance at the top results and click on one of the first three (maximum first five) answers offered. If your site is ranked below fifth in Google search for important keywords, it's time to ask yourself where you're going wrong.