With 3D modeling for e-commerce, you can view products in 3D on your own laptop. And with augmented reality, you can see them in your home.
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You can find racing bikes, coffee machines, energy drinks, dining chairs, camping stoves, hockey sticks, diamond rings, and even toy cars in Shopify stores, and now, thanks to the latest advances in 3D modeling for ecommerce , you can view them as 3D models on the screen of your devices.
Plus, with augmented reality on iPhone and Android, you can see them in your own home.
10 tips for implementing 3D modeling in your ecommerce
The future of ecommerce is 3D
Templates work with all Shopify stores
You will improve your positioning in Google
You just need photos
Be careful with photogrammetry
How to think about clothes
Simple color combinations and variations
Make your models light
There are two types of files: GLB and USDZ
Useful tools to take your models to the next level
1. The future of ecommerce is 3D
3D models of real-world products are photorealistic canada whatsapp numbers representations of reality, and manufacturers, retailers, and even dropshippers are investing in them because they greatly improve visual presentation, which increases sales.
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Imagine if your store had 3D assets, while your competitors' only had photos. Your customers would be able to see products from all angles, with better lighting and in augmented reality by simply opening their phone's camera.
It’s a magical experience when your product appears out of nowhere in your client’s living room or materializes on their office desk. These assets are true to size, color, and shape, and are now more accessible than ever.
In addition to amazing visuals, 3D modeling for ecommerce allows your customers to examine the product in detail, which improves purchasing confidence and reduces return rates.
2. Templates work with all Shopify stores
Shopify stores with new themes automatically support 3D models. Stores with older themes can upload models with a simple snippet of code, thanks to Google Model-Viewer.
3. You will improve your positioning on Google
With 3D and AR-ready models, your Shopify store will rank better on Google and your models may even appear on the first page of search results.
Thanks to Google's focus on augmented reality, they are actively crawling the web for models.
When Google finds a website or store that hosts 3D models, it translates into better SEO.
4. You only need photos
To request a model, find a modeling expert and prepare photos or videos of your product or simply a link to your product page.
You may already have at least 4-5 good quality photos with good lighting of your product, and the product page will already have the dimensions posted. These are the reference materials that a 3D expert will need to model your products.
Why dimensions? To ensure that the final 3D model is true to scale, which can be achieved with sub-millimeter accuracy. In short, you need:
At a minimum : photos of your product from multiple angles with good lighting.
Optional : Videos showing the product from different perspectives.
Best case : the link to the product page that already has photos and dimensions.
5. Be careful with photogrammetry