Most people would agree that social media should be a key part of any business’ marketing strategy. The harder part is deciding which channels to prioritize. While Instagram, Facebook, and TikTok get the most ad attention, some businesses find that other platforms like LinkedIn are more effective for their business marketing. In other words, they bring in more qualified leads and help achieve other marketing strategy goals, such as increasing brand awareness.
So, how can LinkedIn help your business marketing strategy? In this article, we’ll explore what types of businesses use LinkedIn and how you can get started today.
Who uses LinkedIn?
With nearly 750 million users country wise email marketing list worldwide, LinkedIn can help your business connect with a broad audience—more than Twitter (350 million users) or even TikTok (690 million users).
Like any social media channel, LinkedIn is a good fit for certain types of businesses and organizations.
When exploring how to use LinkedIn, you should ask yourself the following questions:
Does your company sell B2B products and services?