17 Email Collection Best Practices to Continuously Grow Your Email List

[Jahangir147]

Without further ado, let's get down to business. Email collection is like attracting a potential romantic partner, so you need to approach it that way. You don't want to talk too much about yourself, make promises you can't keep, or leave the other person with the impression that you have nothing to offer.

So , what are some best practices for email collection? We'll check out 17 tips and strategies that have worked for me over the years .

1. Create an amazing lead magnet
There's nothing wrong with getting creative with lead magnets. Think of them like hooks: They work best when they surprise and delight the person you're trying to attract.

Instead of a traditional eBook or white paper, you can physician database create a fantastic toolkit that helps potential customers solve a serious problem. In other words, your email content should provide value from the start.

Don't worry about giving too much. It's much better than not giving enough.

Once you've created your lead magnet, let your website visitors know about it. For example, create a top bar from your Hello Bar account so everyone knows they can get a copy of your lead magnet.

Create an amazing lead magnet

The link can take your visitor to your lead capture page so you can close the deal.

You may also like:

19 Best Practices for Sending Cart Abandonment Emails and Increasing Conversions
Email Marketing for Ecommerce – 25 Tips to Increase Sales
2. Consistently offer your email subscribers valuable content to drive referrals
Did you know that your email subscribers can do some of the heavy lifting when it comes to email collection?

It's like meeting someone you know your best friend would be interested in at work. You don't keep it to yourself ; you make the introduction.

Word of mouth works very well when you regularly offer your subscribers quality content. They'll want to share it with their friends and therefore forward your emails.

Make sure to include a subscription call-to-action button in all your marketing emails. This way, when recipients forward your emails, those prospects will be able to sign up for your list.