We can define three different types of engagement:
Customer engagement. Refers to the commitment and interaction dynamics of customers throughout the entire relationship cycle with the company.
User engagement. This refers to the level of "engagement" a user has with a brand's various communication channels and its elements in the digital environment.
Social media engagement. This indicator is based on community size, crypto users database content shares, and the number of interactions, among other factors.
Why should you increase your website's social engagement?
Engagement is a strategy that involves all communication channels to create a meaningful connection with your target audience.
These connections are generated through the creation of content relevant to the audience, ongoing communication throughout the sales cycle, and satisfactory customer service.
We can also define engagement as the level of commitment that users and consumers have with a brand.