They should be present in the various headings throughout the article structure, but not necessarily in all of them. Therefore, use long-tail and auxiliary keywords within your content to diversify the types of keywords.
The same article can rank in different positions and for different keywords. Fortunately, there are a number of plugins, apps, and services that can scan articles and measure keyword density to improve them.
Meta descriptions are just as important as the title. They help Google lawyer database understand more about the content. When keywords are included in the meta description, they will appear in bold in the SERPs.
These short texts should seek to convince and persuade users to click on the link. To achieve a good meta description, the following elements must be met:
Must be between 100 and 160 characters.
You need to provide valuable and compelling reasons for users to click on the link. Calls to action are very effective here.
It should have the main keyword incorporated naturally and an auxiliary keyword can be included.
Meta descriptions are crucial for users to decide whether or not to access your page. Additionally, Google looks for other relevance indicators in meta descriptions to rank your content.
Aim for Good Positioning in the SERP
As we mentioned before, SEO copywriting is the art of attracting people and charming algorithms.